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Experience

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Make-A-Wish Ak & Wa– Sr. Digital Comms. Coordinator                      2022 - 2023

Pivotal player in building and executing a robust digital content strategy, using email, website and social media platforms to further the chapter’s programmatic, brand and fundraising goals in collaboration with the marketing communications team.

  • Lead copywriter for chapter wide special events, campaigns and promotions. (Email, social and web)

  • Develop and operationalize strategic digital and social media campaigns for chapter’s special events, third party events, corporate partnerships and volunteer and medical outreach

  • Email design and deployment

  • Spearhead email campaign strategies to increase audience

  • Develop and maintain chapter wide social media editorial calendar

  • Create social media, web and email graphics

  • Email and social analysis to improve metrics and operationalize strategy

  • Member of the Diversity, Equity and Inclusion Task Force

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Tony's Steaks and Seafood – Dir. of Social Media Marketing                 2018 - 2022

Responsible for advancing the team and customer experience through online and traditional marketing. Lead our efforts to engage stakeholders with quality content, create content delivery plans and maintain consistent, brand- appropriate content, as well as oversee and administer the company’s social media marketing and advertising. 

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  • Develop and maintain social media editorial calendars

  • Managing social media presence; Yelp, Trip Advisor, Google and Open Table

  • Managing the restaurants good image on social media

  • Organizing, planning and executing photoshoots for magazine, website, articles or social

  • Creating graphics and video content to engage viewers and share experiences differentiating Tony’s from competitors           

  • Design and copywriting for newsletters and e-blasts

 

Silver Spring House – Manager                                                          2017-  2018

Led team members through performance, engagement and training initiatives. Responsible for local store marketing to helping reach sale and profit goals including:

  • Coordinated daily restaurant operations and maintain productivity, quality, and customer service standards

  • Managed the restaurant’s good image and ensuring compliance with sanitary and safety regulation

  • Coordinating daily Front and Back of House restaurant operations

  • Trained new and current employees on proper customer service practices and implementing new policies

  • Assisted employees throughout shift by taking drink orders, cashing out tables

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GE Aviation - Communications Specialist - Contractor                          2016 -  2017

​Led the video team with production, filming, editing of videos; managed written and graphical projects for the Communications team.

  • Prepared equipment/set for shoots (cameras, lights and microphones, et cetera

  • Filmed events, CEO messages for internal/ public use

  • Edited video via Final Cut Pro

  • Exported and organized media for publication on external and internal GE website

  • Spearheaded GE-wide infographics for global campaign targeted at local, national and international media

  • Aggregated multi-channel communications to inform the global GE Aviation manufacturing workforce on key Company initiatives

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Education

Southern Connecticut State University                                                                        2012 - 2016

  • BS in Communications, Video Production and Journalism.

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Certifications

  • AWS Cloud Practitioner 

  • ACTFL Certified in Greek Speaking, Reading & Writing

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