Experience

Tony's Steaks and Seafood – Dir. of Social Media Marketing               2018 - TD

I am responsible for advancing the team and customer experience through online and traditional marketing. My primary responsibilities are accelerating the expansion and use of social media channels as well as bringing a high degree of creativity to our existing platforms. I work closely with customer services, operations, sales and event teams to ensure that our website, social media and other communications accurately reflect our brand. I lead our efforts to engage stakeholders with quality content, create content delivery plans, and maintain consistent, brand-appropriate content as well as oversee and administer the company’s social media marketing and advertising.

I coordinate daily social media posts and campaigns on Facebook, Twitter and Instagram including:

  • Managing social media presence; Yelp, Trip Advisor, Google and OpenTable

  • Managing the restaurant’s good image on social media, including Yelp, Trip Advisor, Google and OpenTable

  • Organizing, planning and executing photoshoots for magazine, website, articles or social

  • Creating video content to engage viewers and share experiences differentiating Tony’s from competitor

  • Writing a monthly newsletter and managing and creating email blasts for specific events or promotion

 

Silver Spring House – Manager                                                           2017-  2018

Led team members through performance, engagement and training initiatives. Responsible for local store marketing to helping reach sale and profit goals including:

  • Coordinated daily restaurant operations and maintain productivity, quality, and customer service standards

  • Managed the restaurant’s good image and ensuring compliance with sanitary and safety regulation

  • Coordinating daily Front and Back of House restaurant operations

  • Trained new and current employees on proper customer service practices and implementing new policies

  • Assisted employees throughout shift by taking drink orders, cashing out tables

GE Aviation - Communications Specialist - Contractor                        2016 -  2017

​Led the video team with production, filming, editing of videos; managed written and graphical projects for the Communications team.

  • Prepared equipment/set for shoots (cameras, lights and microphones, et cetera

  • Filmed events, CEO messages for internal/ public use

  • Edited video via Final Cut Pro

  • Exported and organized media for publication on external and internal GE website

  • Spearheaded GE-wide infographics for global campaign targeted at local, national and international media

  • Aggregated multi-channel communications to inform the global GE Aviation manufacturing workforce on key Company initiatives

 

Education

Southern Connecticut State University                                        Aug. 2012 - May 2016

  • BS in Communications, Video Production and Journalism.

 

© 2020 by Eleni Georgakopoulos